Last Spring we received an inquiry from a new retailer planning to launch later in the year. Based in the UK, the store was called Snuggle Truffle and would focus on cosy textiles, snuggling, the British countryside and specifically the Lake District. When founder Eleanor asked if we would design an exclusive print inspired by The Lake District, we jumped at the chance. Safomasi prints are all inspired by places that have been. Although we haven’t (yet) had the chance to spend time in the Lake District, we had references from travels to other parts of the UK and Eleanor painted a really vivid picture of the landscape. We loved the idea of creating a print that told her story of the Lake District.
We talked to Eleanor to find out more about Snuggle Truffle, get her perspective on the design process and hear about future plans!
Tell us about how you started the business.
Snuggle Truffle started with a quest to find a light, organic cotton blanket for my daughter. From an early age my daughter suffered from eczema and needed fabric which didn’t irritate and make her too hot, but kept her cosy. I found a few great lightweight blankets, but it was hard to find any that had a bit more character and colour to them. I went on a mission to create my own and it was on that search I found Safomasi. Their beautiful bold prints were full of life and I loved that every design told a story. My daughter spent a lot of time looking at the print and telling stories about what she could see. From there I had the idea of a print inspired by the Lake District, home of Snuggle Truffle. After a few exchanges and Skype calls an idea started to be formed.
Snuggle Truffle is a fun name, does it have a meaning?
It’s all about getting cosy, snuggling up and truffling! If Snuggle Truffle was in the dictionary it would say: the act of cuddling up and hunting for the best cosy position.
Whether it’s a cold wintry evening, a cool summers day or just tea and toast on the sofa, we all need a good blankie to snuggle under. Truffling also reflects on our approach exploring the globe to source blankets and throws with big personalities for children and adults.
What's your connection to the Lake District?
I was born and raised in Cumbria on a farm near Keswick. When you grow up surrounded by hills and water they become background wallpaper, it’s only when you move away and then return that you start to see your surroundings in a different way more appreciative way.
How did you find the process of developing The Fells print?
I had an idea about what the print could look like, and I sketched some pictures and photos to inspire the theme. We spent about an hour on Skype talking about the Lake District and the things I associate with it. Sarah scribbled away, and I could tell she had started to form a picture in her mind. After the call, a few weeks later she shared her first illustration, it was stunning and I was impressed by how close it was to what I had imagined when I first had the idea. The level of detail and imagination was brilliant. We worked on a few tweaks around colour, a few images and style but really the illustration took shape very quickly. It was so exciting to sign off the final proof and design and I knew that something special had been created. It was also a significant milestone for me as it was the start of the journey with my own business and I’d finally taken the plunge and made it happen!
Do you have a favourite detail in the print?
There is so much detail! The more you look the more you see. My daughter loves the farmer, and I love that he is wearing his blazer, tie and cap, it reminds me of my Grandad. I also love the scouts, but also the artists are important to me. The Lake District is such a hub of creativity and there are so many beautiful pictures and paintings inspired the Lakes.