journal

In Conversation with Louise Lockhart

In Conversation with Louise Lockhart

We speak to British illustrator Louise Lockhart (AKA The Printed Peanut) about the inspiration, design and production process behind our new collab...

The Printed Peanut Collaboration

Introducing Farm Life, our collaboration with British illustrator Louise Lockhart (AKA The Printed Peanut) that explores British and Indian farm sc...

How to Create a Colourful Tablescape for Holi

Layer a joyful mix of colourful table linens to create a vibrant table setting to celebrate Holi, the festival of colour.

Fashion Revolution Week 2022

Fashion Revolution Week is a global people-powered movement that seeks to bring transparency to the fashion and textile industries. Meet the makers...

Grazia Interiors Awards 2021

We are pleased that our Big Cat Camo rug made the shortlist for 'Standout Rug' at the inaugural Grazia Interiors Awards 2021. The awards were all a...

India Covid Relief Fundraiser

Thank you so much for all your support in helping us raise funds to help fight the devastating Covid-19 second wave in India. From April 29 - May 3...

Bombay Shirt Company Print Collaboration

Introducing our 'Lucky Charm' collection of Limited Edition shirts for Bombay Shirt Company. Launching at a time when we could all use some luck, t...

Rug Buying Guide: Choosing the Right Rug for your Space

A rug is one of the most important elements in a room, bringing colour, texture and warmth to your interior and often tying the overall look toget...

Fabric Guide: Ways to use Safomasi Fabrics

Our illustrated fabrics add instant colour and character to any interior and can be used for a wide range of projects including upholstery, curtai...

Bean Bag Guide

Safomasi bean bags come in a range of playful printed and woven patterns and are a really easy way to bring fun and colour to your space, whilst p...

Safomasi Press: December 2020

ELLE Decoration UK We were thrilled to be one of four designers featured in the October issue of ELLE Decoration magazine's pattern special. Vogue...

3 Pink Sofa Living Room Ideas

We love pink, so it’s no surprise that we love a pink sofa. A pink sofa can make a bold and fun statement, but it can also be versatile and pair w...

Design for Diversity

Diversity for Design is an initiative by Interior Designer Rukmini Patel and Journalist Kate Watson-Smyth as a first step towards creating a more ...