journal

Safomasi at the London Design Fair 2019

Safomasi at the London Design Fair 2019

We had a great time exhibiting at the London Design Fair 2019, one of the most exciting events of the London Design Festival. With 500 exhibitor...

Safomasi Press: July 2019

Over the last few months we've had our fabrics featured in ELLE Decoration in the UK and India, as well as interviews in Good Homes, Ideal Homes an...

Design Process: Making of the Lily Lotus Quilt

The Lily Lotus Quilt is one first products we designed in the Indian Ocean Collection. Design Inspiration The Indian Ocean Collection tells the ...

Fashion Revolution Week 2019

On April 24th 2013, 1,134 people died and many more injured when an eight story garment factory named Rana Plaza collapsed in Dhaka, Bangladesh. T...

OYO Living Apartments

We recently completed our first collaboration with OYO on a new OYO Living property in Gurgaon. OYO Living are fully furnished long term rentals, ...

Safomasi Press: August 2018

In recent press we've had interviews with Ideal Home and Garden, been quoted in Casa Vogue, had products featured in LivingEtc. and a mention in Qa...

Grey Tablescape for ELLE Decor India

The 100th issue of ELLE Decor India was a crowdsourced special, with 100 contributors. We were very happy to be asked to create a styled compositi...

Fashion Revolution Week 2018

Fashion Revolution Week is a global movement aimed at transforming the fashion and textile industries. Founded in 2014, one year after the Rana Pl...

Kardo x Safomasi Printed Summer Shirts

We’re excited to introduce Kardo x Safomasi printed summer shirts, our collaboration with contemporary menswear brand Kardo. The collection blends...

Safomasi Press: March 2018

Lately we've been featured in India Today Home, Architectural Digest, GQ, Better Homes and Gardens and Home and Design Trends magazine.

Bungalow 99: A Beautiful Boutique Hotel in Delhi

Bungalow 99 is a new boutique hotel in Delhi, and a new entry at the top of our list when we get asked for recommendations of where to stay! For o...

Design Process: The Making of the Fells Print

In our journal post last week we interviewed Snuggle Truffle founder Eleanor Tweddell and introduced The Fells, a print inspired by the Lake Distr...

Lake District Print - Illustrated Textiles inspired by Cumbria

We originally created The Fells, a Lake District print for Snuggle Truffle, a store focused on cosy textiles, the British countryside and specific...

Journal