journal

Design Process: Making of the Horse Ranch & Evil Eye Tree Prints

We pair all our designs so that each product will have one print on the front, and a different print on the back. This makes them versatile and ab...

Today we’re taking you behind the scenes of our design process and hand screen printing the Cave House and Valley views prints from our Kapadokya ...

In the final post of our series taking a behind the scenes look at the design process for the Tiger Safari collection, we look at the print of the...

Next in our series with a behind the scenes look at the design process for our Tiger Safari collection prints, it’s the Big Cat Camo print! Inspir...

In this post we’ll take you behind the scenes of the design process and the making of our Langur Print. From inspiration, to illustrating the patt...

All Safomasi prints are inspired by our travels around the world. It’s a long process. We travel and gather inspiration and ideas, before coming b...

This week is Fashion Revolution week 2017. An annual movement, launched in response to the Rana Plaza disaster in Dhaka, Bangladesh in 2013, the F...

3 years ago on April 24th 2013, 1,134 people were killed and over 2,500 were injured when the Rana Plaza garment manufacturing complex collapsed i...

We’re really happy to share a glimpse into our work and process in this beautifully shot film, part of the Indelust Diaries series. Filmed over...

Inspired by Sailing in Salcombe Even if you’re not a sailor, watching yachts and dinghies race around the estuary are a such a big part of Salcomb...

Inspiration The beach at low tide – a place for exploring, rock pooling, playing and sunbathing inspired the Rockpool design, one of the statement...

Inspired by the Salcombe Estuary The gorgeous town of Salcombe, Devon, in the South West of England inspired this collection. A very special place...