journal

Studio Renovation - Before and After

We’re really excited to share pictures of the new Safomasi studio transformation! After weeks of hard work, we’re settling in nicely. Located in C...

It’s been a little while since we moved into our new studio, and a long while since we’ve been meaning to write this post! If you follow us on ins...

We’re really excited to share a photo series by Mimi Giboin, who visited us a few months ago. Based in California, Mimi is a photographer who was ...

In the final preview of the Alleppey Collection, here’s a look at the printing of our ‘Catch of the Day’ design. The fine line drawing of the fish...

Introducing the Coconut Palm Pickers print from our new Alleppey Collection. Just like the Camel Traders print from our Pushkar collection which s...

In part two, take a behind the scenes look at the printing of ‘A Bird’s Eye View’ from our next collection, Alleppey. Inspired by the 200km stretc...

A preview of the Alleppey Collection, our next collection! Inspired by the lush landscape of the South Indian state of Kerala. Featuring coconut p...

We were at the Puma Creative Factory today, a super fun event which saw a mix of different designers in Delhi let loose for an afternoon to create...

The story behind the Mithai print began over 3 years ago, when I was travelling around India. Everywhere I went, from Jaipur to Kolkata to Chennai...