journal

Behind the Scenes of our Ethical Production

Behind the Scenes of our Ethical Production

We’re really happy to share a glimpse into our work and process in this beautifully shot film, part of the Indelust Diaries series. Filmed over...

Print Design for Bodice Studio

Introducing our latest project, Safomasi x BODICE, a print collaboration between Safomasi and Bodice, a New Delhi based womenswear label founded b...

Safomasi at Tent London 2015

This September brought our colourful brand of illustrative hand printed textiles to London for our official launch in the UK at Tent, part of the ...

Monochrome Illustration

We were excited to receive a copy of ‘A Journey through Monochrome Illustration’ in the post today. Published by BNN in Japan it’s a new book feat...

Studio Tour in ELLE Decor India

We are thrilled to have our New Delhi studio featured in the latest issue of ELLE Decor India. It’s been less than a year since we transformed a r...

The Making of the Regatta Print

Inspired by Sailing in Salcombe Even if you’re not a sailor, watching yachts and dinghies race around the estuary are a such a big part of Salcomb...

The Making of the Rockpool Print

Inspiration The beach at low tide – a place for exploring, rock pooling, playing and sunbathing inspired the Rockpool design, one of the statement...

The Making of the Estuary Walk Print

Inspired by the Salcombe Estuary The gorgeous town of Salcombe, Devon, in the South West of England inspired this collection. A very special place...

Apartment Apothecary Collaboration

We’re excited to announce our collaboration with Apartment Apothecary on an exclusive line of new products for her Great.ly store. Apartment Apoth...

Kochi Biennale

We recently went to Kerala to experience the second edition of the Kochi-Muziris Biennale. We’d heard amazing things back in 2012 when it launched...

Safomasi Press: November 2014

Some of our latest press features, including an interview in Platform magazine, an appearance on NDTV's Luxe Interiors Show and an article on our K...

Kawaii Collection Shoot at Iqrup + Ritz

A while ago, we spent a morning in the lovely, light showroom of Iqrup + Ritz in Gurgaon. Founded by a mother and daughter duo, Iqrup + Ritz is a ...

The North East Project

We’re excited to announce ‘Cut from the Same Cloth’, the first collection from The North East Project, which launched on Friday at bhane.wip at Me...

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