Design for Diversity

Diversity for Design is an initiative by Interior Designer Rukmini Patel and Journalist Kate Watson-Smyth as a first step towards creating a more diverse Design community in the UK. 

Safomasi was founded in India in 2012 by Sarah Fotheringham and Maninder Singh, a British and Indian couple. In 2019 we set up Safomasi in the UK, so with bases in both countries we’ve been getting to know the UK Interiors industry a bit better. From taking part in trade shows and going to events it’s been clear that it lacks diversity.

We are a small company and don’t have any employees in the UK. Our studio in Delhi employs a small team who beautifully make our products. We are taking the Design For Diversity Pledge to promise that wherever we are in the world, across both our businesses, we will always strive to create an inclusive and diverse community.